How to get your video in front of in-market consumers who have never bought from you before

We all know that video is powerful. A good video is the most compelling way to tell a story online to your customers – who you are, your brand, and your product. And it is the most sought after and shared content on the Internet. It is said that one minute of video is equivalent to 1.8 million words. If you still need a small push to jump on the video bandwagon, here are a few easy stats:

• Video search results have a 41% better click through rate than its text counterpart
• Site visitors who watch a product video are 85% more likely to make a purchase than those who do not view video
• Rich media and video attract more web views and user actions than static ad displays by more than 600%
• An average user spends 16 minutes 49 seconds watching online video ads every month
• 80% of Internet users remember the video ads they watch online. Of that 80%, 46% took some action after viewing the ad
• 26% of Internet users look for more information after viewing a video ad

Simply put, dynamic visual content drives engagement. The popularity of video continues to grow and it’s more critical than ever to develop a video marketing strategy to capitalize on the power of video. If you’re not using video marketing, you’re missing out on a huge opportunity.

So now that you’re in agreement and have spent the time and resources on creating good video content, now what? Where do you post it and how do you get it in front of people? Well congratulations, you’ve taken the first (and hardest) step in making sure you’re set up for success. Here are a few easy places where you can start promoting your video content:

• Your website’s homepage or landing pages
• Your company’s social media pages (Facebook, YouTube, Twitter)
• Email marketing campaigns
• Blog posts
• Advertising campaigns

We have seen a rise in visual content and a decrease in the use of info-heavy, fact-heavy articles. Photo editing tools are easier to use and people are slowly but surely noticing how much brand engagement they stand to receive if they can communicate with images rather than words.

Now that your videos are up on your homepage and the other obvious sites and outlets, your current customers and followers are watching your content. But now let’s take this a step further and get your video content in front of in-market consumers who have never been to your website.

As we know, prospecting is never easy. With cold calling rates and even email open rates slowing down, video can be an effective sales enablement tool that helps sales reps stand out, deliver a compelling message, and get better engagements from prospects. With video ads having an average CTR of 1.84%, the highest click-through rate of all digital formats, the next step is turning your video into an ad and having it reach in-market consumers. The rise of mobile and the establishment of video advertising were dominant trends in online marketing in 2014 and are only continuing to increase in 2015.

This is how FUEL451’s technology can get your video in front of in-market consumers who have never bought from your website before. Prospects – new customers are everything. We target prospects that are interested in your business and bring those new customers to you.

That seems cool, but how do you know they are in-market consumers? That’s easy – data. Stale data is worthless. Our data refreshes continuously. That gives us the power to increase your campaign performance with algorithms that solve for completely new customers. Immediately.

I’ll break it down a bit more. We start with a sample file of your best customers, we use our massive databases, analytics and algorithms to determine your current customer’s key attributes. And there are thousands of elements involved for each profile, but that lets us identify hundreds of key attributes that act as an online thumbprint of who is your typical customer. We then take that online thumbprint and go out to the world of the Internet, to go find very similar looking customers who match these key attributes and identify them as current in-market consumers who have not yet been to your website.

So now that we know who your current customers are, and more importantly, we now know who your prospective customers are, we bring them to your site with cross-device video advertising. FUEL451 reaches your audience no matter where they browse or watch through in-banner video ads and YouTube pre-rolls.

It’s a powerful combination of technology, coupled with video that brings you new customers.

We are seeing stellar results by targeting in-market consumers who have never bought from the retailer or business in the past (we do this by fingerprinting users who visit their checkout confirmation page) and then targeting those users with video ads.

With retention rates for visual information sitting at around 65% versus 10% for text-based information, the power of video sits at your fingertips in getting new customers. The combination of engaging video content, distribution through your existing channels, and smart and targeted video advertising will set your business up for some incredible results.

Guest post by: Natalie Gonzalez