Amazon's Gift Conversion Tool – aka: Auto Return to Shipper

This is an interesting article about Amazon’s new patent for “do not ship me the crummy gift from whomever.”

This particular topic intrigues me because, as a merchant, I have experienced having to deal with merchandise returns. It can be a real headache sorting through the return packages and having to decide what is still resalable, goes to donation, or gets tossed.

I had never gotten a gift notification from Amazon before (hint, hint) about an impending gift shipment, but I am an Amazon customer and I personally would not enter the recipient email into Amazon for a shipment notification. I would want the gift to be a surprise.

What is your feedback on this subject and would you use this technology if it was available to you as a merchant ? (Yes, it’s affordable.)

By: Shirley Tan

One Response to Amazon's Gift Conversion Tool – aka: Auto Return to Shipper

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