Your Holiday Delivery Schedule
Don’t forget to include on your email newsletter or blast this week about your final holiday delivery schedule and product availability. This is the time to turn off all your out-of-stock products and focus only on what you can ship these final two weeks leading up to December 24th.
Amazon is offering free delivery holiday extension on their site, so its important that on your website, whether you compete with Amazon or not, you step up to the plate, because Amazon is the standard in which most, if not all, ecommerce businesses are being compared to, consciously or subconsciously, by online shoppers.
Also, this is good opportunity to be active on your facebook fan pages, if you have one. Remember to stay on top of the conversation and be proactive. All interactions now will have future benefits hopefully during the slower time of the year for your business.
Good luck with the rest of the holiday shopping season. It’s not too late to start thinking or working on your first of the year marketing campaigns. Take what you’ve learned this season and push the pedal to the metal with your marketing strategies.
By: Shirley Tan